Its no news that the SA wine industry has suffered huge losses over the last two years owing to the stop start situation brought about by various Govt decisions to alleviate the COVID crisis. Of course this has as many supporters as distractors but the bottom line is the industry has suffered irreparable losses.
Bellingham in Franschhoek was once the home of the legendary Podlashuks, Bernard and Fredagh. Today the wine estate Bernard founded, has incorporated the work of two leading local artists in releasing three exclusive new wines as part of national retailer Pick n’ Pay’s commitment to selling 25 million bottles of wine as their part in “Saving SA Wine” due to lockdown.
Named The Masterpiece, the wines are a Bellingham Sauvignon Blanc 2021 featuring a work by the Thami Jali and a 2021 Red Blend and Chardonnay 2021, each bearing a visual by Keneilwe Mokoena. All three wines will be exclusive to Pick n’ Pay and were especially made for the retailer’s “Saving SA Wine” campaign.
Andrew Harris, marketing director for wine at DGB, the premium South African drinks company that owns Bellingham, says that once invited to be a part of Pick n’ Pay’s unique campaign, Bellingham immediately decided to link their three exclusive wines for the project to South African art.
“The images selected for the three The Masterpiece wines not only offer a striking deflection from what is normally expected from a Bellingham label,” says Harris. “These visuals on our wine labels also represent the fabric of South Africa’s national soul, a soul that has been touched by the Covid-19 crisis and one where creative endeavours like art and winemaking help to sustain and lift the human spirit. Our idea behind these three wines is to celebrate the vibrance of local creativity as a part of the #SaveSAWine campaign and see the labels as representing the life-affirming and valiant South African soul.”
The prices for Bellingham’s The Masterpiece range are R100 for the Sauvignon Blanc, R120 for the Chardonnay and R150 for the Red Blend.
Not often one is asked to drink wine to do good—so why not go for it!