Van Loveren has upgraded the label design of the Rhino Run wines – the Robertson winery’s premium conservation range. In essence, the changes double down on efforts to give exposure to the crisis surrounding the rhino species of Southern Africa.
Since 2008, an upswing in poaching has pitched the animals into a struggle for survival, with some 10 000 poached for their horns. As a producer invested in the preservation of natural heritage, both through responsible farming practices and Initiatives further afield, Van Loveren has long been involved with conservation, including projects such as the Rhino Run.
Original label
A percentage of every bottle of Rhino Run sold is donated to conservation and anti-poaching initiatives with the main beneficiary being SANParks.
The Rhino Run portfolio currently comprises of three wines. There are two organic wines, a red blend and a Chenin Blanc, as well as a naturally preserved (no sulphur added) Pinotage. A naturally preserved (no sulphur added) Chardonnay will be launched within the Rhino Run range in 2024.
To make a no sulphur added wine, the Rhino Run range makes use of a South African tannin that has been developed from the endemic honeybush plant which only grows in the southern west areas of South Africa. Honeybush has natural antioxidants that, when applied correctly, help protect the wine without any additional use of sulphur. Another benefit to not adding any sulphur to the wines, is the increased aromatics and fruitiness that the consumers will enjoy in the glass.
Rhino Run premium conservation wines are available at selected restaurants and wine retailers across Southern Africa. They are also available, along with Van Loveren’s full range, via its online store.
For more information, send email to info@vanloveren.co.za or call +27 (0) 23 61 51505.