La Concorde


In the “old” days , whenever we travelled internationally , we couldn’t wait to get on the SAA 747 to order a glass of iconic Roodeberg, which at that time was not available in SA, so precious was it. Now the legendary red blend that has stood the test of time for over seven decades has released a beautifully designed, limited edition gift pack that depicts the magnificent gables of La Concorde, the home of Roodeberg, bringing the wine’s rich storytelling legacy to life.

A great gift


The Roodeberg Classic Red gift pack gives prominence to the iconography and tales of the resplendent La Concorde gables, while honouring winemaking with illustrations of the beautiful Paarl vineyards and imposing wine barrels in the Roodeberg cellar.

Ganymede–3rd Century BC Greek


Designed by the Spanish sculptor, Florencio Cuairan, and constructed in Paarl in the 1950s, the gables portray the Greek mythological tale of Ganymede, cupbearer of the gods, entwined by a large eagle and joined by mischievous grape eating cherubs. Taking on the form of an eagle, Zeus, the king of the gods, abducted the beautiful young prince of Troy with the promise of immortality. As cupbearer, Ganymede was cherished as wine steward to the gods. Gargoyles and lions feature prominently on the gables as guardians of the vineyards and cellars of Roodeberg.




The beautifully nuanced Roodeberg Classic Red Blend erupts in your glass with aromatic layers of fresh red and dark fruit, cassis and hints of spice and dark chocolate. The texture is elegant and soft with notes of cedar oak and dark plums, supported by silky tannins that linger long after the last sip. The Roodeberg Classic Red gift pack is available at leading stores countrywide at a suggested price of R109.99.