With only one month remaining to enter, Backsberg Family Wines presents wine enthusiasts and all lovers of adventure with the extraordinary opportunity to win the ultimate road trip across South Africa in its latest ‘Live the Journey’ campaign. The lucky winner will enjoy the ultimate bucket-list 12-night itinerary, boasting hidden gems, five-star finds and the very best of the local hot-spots, with the total prize valued at an impressive R200,000!

Franschhoek Valley from Haute Cabriere

Entering the competition couldn’t be easier and comes with added the perk of adding more of your favourite Backsberg wines to your collection. The ‘Live the Journey’ campaign encourages individuals to purchase a choice bottle, from any one of the collections, and enter by submitting their till slip online for a chance to win.


The grand prize promises an unforgettable exploration of South Africa’s diverse landscapes and cultural treasures, providing participants with a truly immersive experience. Commencing in the picturesque village of Franschhoek, winners will enjoy a two-night stay in this renowned culinary destination, including a visit to the Backsberg brand home and world-class fine dining experiences. The journey continues with thrilling adventures in Elgin, Hermanus, Gansbaai, Botlierskop, Pezula and Plettenberg Bay, before concluding in George at the timeless Hawthorne Boutique Hotel.

Gorgeous Elgin

In addition to the remarkable itinerary, the winner will walk away with luxury luggage from Thandana Bag Co. valued at R20,000, as well as high-end tech gear including a GoPro HERO12 and a MacBook Air to ensure every moment of the journey is captured in unrivalled detail.




With just 30 days left to enter, participants are encouraged to visit, purchase their best-loved Backsberg wine, enter their details online and upload their till slip to stand a chance to win.

Don’t miss out on this incredible opportunity to ‘Live the Journey’ with Backsberg. Competition Closes 31 May 2024 and winner will be contacted within the month thereafter and later announced via social media channels. Terms and conditions apply. Open to local South African residents only. Drink responsibly.



The prize is for two persons sharing.

The participating accommodation outlets are:

    • Our own Franschhoek Cottages
    • Old Mac Daddy in Elgin
    • Thatch Boutique Hotel in Hermanus
    • Grootbos Private Nature Reserve
    • Botlierskop
    • Pezula Nature Retreat
    • Sky Villa in Plettenberg Bay
    • Hawthorn Boutique Hotel in George